Teamworks To Acquire Pro Football Focus At $140M Valuation

Teamworks, the billion-dollar sports software and analytics conglomerate, is finalizing a deal to acquire Pro Football Focus in a transaction that values the veteran grading service between $130 million and $140 million, according to multiple sources familiar with the negotiations. The agreement, which could be announced as early as this week, would fold PFF into a growing stable of analytics properties now controlled by Teamworks.

The purchase price represents a steep retreat from PFF’s 2021 peak valuation of roughly $223 million, erasing nearly $100 million in paper value for the company and its backers. Silver Lake, the private-equity firm that invested $50 million in PFF several years ago at a $160 million valuation, had hoped to diversify the firm beyond its core business-to-business revenue—reported to be in the low eight figures annually—and into the consumer space. That expansion never gained traction, leaving the company exposed to intensifying competition on its primary B2B front.

Silver Lake’s exit follows a turbulent stretch for PFF that saw several high-profile departures. Analysts Sam Monson and Steve Palazzolo, along with key operational staffers Austin Gayle, Rick Drummond, and Ian Perks, have all left within the past three years, thinning the bench that once underpinned the brand’s credibility with NFL clients.

Teamworks, backed by Dragoneer Investment Group, has quietly assembled a portfolio of analytics providers that now includes direct PFF competitors Sumer Sports and Telemetry. Bringing PFF under the same umbrella would consolidate much of the league-facing data market under a single corporate roof, potentially streamlining sales and product development across overlapping customer bases.

When reached for comment, a PFF spokesperson declined to confirm the impending transaction. “As a company, we do not speculate on market rumors,” the spokesperson said. Representatives for Teamworks and Dragoneer did not respond to inquiries.

The deal, once signed, will mark the latest chapter in the rapid consolidation of sports-tech firms seeking scale to offset rising development and customer-acquisition costs.