IPG-Flash Merger Sets Stage for Pan-Asian T20 Expansion

Colombo, March 23 2026 — The completion of Innovative Production Group FZ-LLC’s all-stock merger with Flash Sports & Media, Inc. has created a NASDAQ-listed cricket enterprise that will immediately target Sri Lanka, Malaysia and Zimbabwe for accelerated T20 league growth, executives confirmed Tuesday.

Under the new parent company urban-gro, Inc. (NASDAQ:UGRO), the enlarged platform has assumed IPG’s existing commercial and media rights to the Lanka Premier League while adding the Malaysia and Zimbabwe T20 competitions to a centralised portfolio. Sri Lanka Cricket retains ownership of the LPL, but all commercial exploitation will now be channelled through the publicly governed vehicle.

Anil Mohan, Founder & Chairman of IPG Global, said the public-market structure “strengthens our ability to scale responsibly across emerging markets,” citing enhanced transparency, capital access and governance standards as key enablers for franchise-value growth.

The group’s roadmap calls for 4K broadcast upgrades, pooled sponsorship inventory and predictable recurring revenue streams designed to knit previously standalone events into a single multi-market cricket business. Bangladesh and the United Arab Emirates have been flagged as the next expansion territories.

Eric Sherb, CFO of Flash Sports & Media, emphasised “phased capital deployment into league infrastructure while maintaining strict ROI discipline,” signalling a shift from short tournament cycles to long-term asset appreciation.

Bradley Nattrass, CEO of Flash Sports & Media, said the combination “accelerates our ability to execute across multiple cricket economies simultaneously,” with deeper sponsor integration, stronger broadcast partnerships and heightened fan engagement cited as immediate operational priorities.

Since its entry into franchise cricket, IPG has built the commercial frameworks for emerging-market leagues; the merger folds those capabilities into a capital-backed framework engineered for sustained growth. The sixth Lanka Premier League, staged 1-23 December 2025, featured 24 matches across Colombo, Dambulla and Kandy with five franchises and a mix of Sri Lankan stars and overseas marquees.

Forward-looking statements caution that integration risks, regulatory approvals and market conditions could alter projected outcomes.