Former Club Chief Reveals That Aston Villa Star Will Be Worth £100m In The Summer: What Should The Lions Do?

Aston Villa could find themselves at the centre of a nine-figure tug-of-war this summer after former club chief Keith Wyness declared that Morgan Rogers is on course to become a £100 million player. Speaking on the Inside Track podcast, Wyness said the 23-year-old forward’s valuation will skyrocket if he features prominently for England at the upcoming World Cup and performs on the global stage.

Wyness, who has held senior executive roles across the Premier League, believes the attacker’s blend of technical quality, maturity and youth has already attracted the attention of four major clubs. “If he does make the squad, which we believe he will do for the World Cup, and he has a good World Cup, then he’s a £100m player straight away,” Wyness explained. “There will be a lot of interest in Morgan Rogers. He’s got the right attitude, the skills, he’s the right age, everything works. If he has that sort of World Cup notoriety with it as well, it’s £100m all day long.”

Rogers has been instrumental in Villa’s push for Champions League qualification this season, registering eight goals and five assists in 26 Premier League outings. Operating primarily as a direct, powerful attacking midfielder, he consistently carries the ball into dangerous areas, completes high-difficulty actions and converts chances at an impressive rate. His ability to hold off defenders while retaining possession has made him the tactical focal point of Unai Emery’s side.

The looming decision for Villa’s board is stark. Rejecting a nine-figure bid would signal ambition, yet accepting it would risk dismantling a carefully balanced squad. Chelsea, Liverpool and Manchester United are among the clubs monitoring developments, and each could test Villa’s resolve with formal offers. Replacing a player so perfectly tailored to Emery’s system would be both expensive and uncertain, while selling could be interpreted as a surrender of top-four aspirations.

Club insiders indicate that Villa’s priority is to extend Rogers’ contract, protecting both their on-field project and the player’s market value. Retaining home-grown stars, the argument runs, is the surest route to sustained European qualification and silverware.

Aston Villa, therefore, stand at a strategic crossroads: bank a transformational fee or back their current trajectory by keeping the England hopeful. The choice they make will shape the club’s ceiling for years to come.