Exclusive: Wales legend Helen Ward on Jess Fishlock legacy and the future of Welsh football

For decades, the name Helen Ward stood as an enduring symbol of Welsh footballing excellence, her remarkable goal-scoring prowess etching her into the record books as the nation’s greatest ever. A true pioneer of the women’s game in Wales, Ward’s career spanned an era where international recognition and professional pathways were nascent dreams rather than tangible realities. Yet, records are made to be broken, and the mantle of Wales’ all-time leading scorer eventually passed to none other than her friend and colleague, Jess Fishlock. This transition, far from being a moment of regret for Ward, is viewed through a lens of immense pride and a profound understanding of the generational shift Fishlock represents, not just for the record books, but for the very fabric of Welsh football.

Ward speaks with a warmth that belies the competitive nature of elite sport, describing Fishlock’s ascent as inevitable and wholly deserved. Jess Fishlock isn't merely a prolific goalscorer; she is a global icon, a trailblazer whose journey from Cardiff to the heights of the NWSL with OL Reign and European giants like Olympique Lyonnais has reshaped perceptions of what Welsh women can achieve. Her relentless drive, unparalleled consistency, and unwavering commitment to the national team have set a new benchmark for professionalism and ambition. Ward sees Fishlock’s record-breaking feat as a testament to the evolution of the game itself – a testament to increased opportunities, better conditioning, and a more professional environment that allows players to reach their full potential, something Ward herself fought tirelessly for throughout her career.

The passing of the torch from Ward to Fishlock encapsulates the broader narrative of Welsh women’s football’s burgeoning growth. From the grassroots up, the landscape is transforming. Increased investment from the Football Association of Wales (FAW), greater media visibility, and the inspiration provided by players like Fishlock and the current Cymru squad have ignited a passion that promises a vibrant future. Ward is optimistic, noting the significant strides made in player development pathways and the growing numbers of girls participating in the sport. The aspiration to qualify for major tournaments, once a distant dream, now feels like an achievable goal, fueled by a blend of raw talent and a newfound belief within the squad.

Looking ahead, Helen Ward emphasizes the critical need for sustained momentum. While the professionalisation of the top tier is crucial, she stresses the importance of fortifying the domestic league, ensuring robust academies, and creating clear pathways for young Welsh talent to thrive without necessarily having to move abroad prematurely. The legacy of players like Ward and Fishlock extends beyond their individual achievements; it’s about inspiring the next generation, proving that a career in football is not only possible but can lead to global recognition. As Welsh football continues its upward trajectory, the foundations laid by legends like Helen Ward and the soaring achievements of stars like Jess Fishlock will undoubtedly serve as the bedrock for a future where Welsh women’s football stands proudly on the world stage.