Cristiano Ronaldo targets dramatic UK project amid Al-Nassr unrest

Cristiano Ronaldo, still one of the most recognisable former Manchester United players on the planet, is laying foundations for life after football by preparing to bring his CR7 hospitality brand to the United Kingdom once he retires.

The Portugal captain, currently with Saudi Pro-League side Al-Nassr, has filed for trademark protection in the UK for his hotel and lifestyle concept developed in partnership with Portuguese hospitality group Pestana, according to the Manchester Evening News.

Sources stress that the expansion is designed for the post-playing phase rather than an imminent departure from the Middle East, with Ronaldo understood to view retirement as “within one or two years” rather than an immediate consideration.

While the 39-year-old’s commercial team accelerates work behind the scenes, discontent has surfaced at Al-Nassr. MEN cites “a lack of transfer activity” and the diminishing influence of two key allies—chief executive Jose Semedo and director of football Simão Coutinho—as factors contributing to the forward’s unease.

Ronaldo’s enduring affinity with English football, forged during two trophy-laden spells at Old Trafford, makes the UK a natural landing spot for his growing portfolio of CR7-branded ventures. Even from Riyadh, he remains a constant topic of conversation among Premier League supporters and media.

For now, his primary focus remains on the pitch with Al-Nassr, but the trademark application signals another step in the deliberate construction of a global business empire intended to keep the Ronaldo brand at the forefront long after the final whistle on his illustrious playing career.