urban-gro, Inc. Positions for Entry into Multi-Billion-Dollar T20 Cricket Market with LPL Season Six Player Auction on May 15, 2026 via IPG Platform
Published on Tuesday, 31 March 2026 at 12:18 am
LAFAYETTE, Colo. — urban-gro, Inc. (Nasdaq: UGRO), operating through its sports-media arm Flash Sports & Media, Inc., will formally step into the global Twenty20 cricket economy on 15 May 2026 when it executes the Lanka Premier League’s Season Six player auction through its Dubai-based production subsidiary, Innovative Production Group FZ, LLC (IPG).
The auction, a pivotal moment in the LPL calendar that sets rosters and kick-starts commercial activity, gives urban-gro an immediate foothold in a sports-media vertical that reaches an estimated 2.5 billion fans and generates billions in annual media-rights, sponsorship and live-event revenue.
Chief executive Bradley Nattrass framed the move as the first visible output of the company’s post-merger strategy. “The player auction represents a key milestone in the LPL ecosystem, which we believe may support early engagement from sponsors, media partners and fans ahead of tournament play,” Nattrass said. “Through Flash Sports & Media and IPG, we are focused on executing across production, commercialization and distribution to support long-term strategic objectives.”
IPG, which merged with Flash Sports & Media in an all-stock deal completed earlier this month, will handle the technical production and commercial facilitation of the auction. IPG chief executive Anil Mohan said the arrangement offers “a structured and scalable platform for global cricket with potential commercial and broadcast opportunities, subject to market conditions and partner arrangements.”
The company stressed that it does not own a franchise or any stake in the LPL governing body; its participation is limited to contractual production services and related commercial rights secured through IPG. The sixth edition of the Lanka Premier League is scheduled for July–August 2026, following the December 2025 tournament that ran 24 matches across Colombo, Dambulla and Kandy.
urban-gro shares closed unchanged on the Nasdaq in the hours after the announcement.
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Source: globenewswire
