The Masters is Amazon Prime's next test in live sports

LOS ANGELES — Often called “a tradition unlike any other,” the Masters golf tournament has a non-traditional media partner this year, marking the latest high-profile live-sports test for Amazon Prime Video. The streaming giant’s carriage of the storied event from Augusta National signals a new chapter for both the tournament and the platform as audiences continue to migrate from linear television to on-demand services. Industry observers will be watching closely to see how Amazon handles the technical demands and viewer expectations associated with one of golf’s most prestigious championships.