Sonu Sood and Mika Singh Enter NCL GT20 as Co-Owners, Amplifying Cricket’s North American Surge

Toronto, ON — The National Cricket League’s GT20 competition has secured two of India’s most recognizable entertainers as franchise co-owners, announcing that actor and philanthropist Sonu Sood and chart-topping singer Mika Singh have purchased stakes in the fast-growing Twenty20 tournament.

The move, confirmed in an NCL release, deepens the league’s celebrity footprint and accelerates its push to fuse South Asian and Caribbean cricket passion with the emerging North American market. Officials believe the high-profile additions will translate into heightened global visibility at a moment when cricket is preparing for its return to the Olympic programme.

“Cricket has always had the power to unite people across cultures,” Sood said. “What the National Cricket League is building in North America is an important step in taking the game to new audiences. With the Olympics ahead and growing interest in the region, this is the right time to be part of that journey.”

Singh echoed the sentiment, citing the natural overlap between cricket and entertainment. “Cricket and entertainment naturally come together, and North America offers a unique platform for both. The diversity and energy here make it an exciting market, and I’m proud to be part of the National Cricket League and NCL GT20,” he said.

The league has already staged successful events and continues to attract international talent, corporate partners, and an increasingly diverse fan base across the United States and Canada. Vancouver Guardians co-owner Peter Jagpal noted that the GT20 is “helping create a strong platform for the sport across North America” and praised the league’s role in “building the future of cricket in Canada.”

By aligning established stars from film and music with on-field action, the NCL hopes to replicate the crossover appeal that has powered other global T20 leagues while capitalizing on Olympic-driven momentum. The league’s leadership views the celebrity involvement as more than window dressing, describing it as central to a broader vision of knitting together players, fans, and commercial stakeholders from disparate regions.

With the next Olympic cycle on the horizon and cricket’s footprint widening, the addition of Sood and Singh positions the GT20 as a key vehicle for expanding the sport’s relevance in a market long considered a developmental frontier.