Premier League on Course for £750 Million Annual Revenue Surge

The Premier League has told its 20 member clubs that a sweeping overhaul of commercial rights could unlock an extra £750 million each year, according to documents presented at a recent shareholders’ meeting.

Under the proposal, 60 per cent of pitch-side advertising would be sold centrally rather than by individual clubs, while the league’s roster of top-tier partners would expand from seven to ten. Current headline sponsors include Barclays, Microsoft, EA and Guinness. Early financial models shown to clubs suggest the combined changes would swell central revenues by three-quarters of a billion pounds per season.

The plan arrives at a pivotal moment for English football. Manchester United, long one of the competition’s most powerful commercial engines, have been at the centre of broader debates on league governance and financial sustainability following Sir Jim Ratcliffe’s high-profile investment and ongoing structural reform at Old Trafford. Any shift in how advertising inventory is controlled could reshape how United and similarly global brands construct their own sponsorship portfolios.

One club executive, speaking anonymously, warned that adding more league-wide partners risks conflicts with existing club-level deals—an issue of particular relevance to United, whose independent matchday and sponsorship income is among the largest in world sport. While discussions remain exploratory and no formal vote has been taken, the scale of the projected windfall underscores the enduring global appetite for Premier League content.

For United, whose financial position has attracted scrutiny in recent months, a significant rise in central distributions could influence everything from summer transfer strategy to long-term infrastructure projects such as stadium redevelopment. The league, meanwhile, views the initiative as the next evolutionary step in monetising a product broadcast to 190 territories every match-week.

Officials stressed that the £750 million figure is preliminary and dependent on market testing, but the mere possibility signals that commercial innovation remains at the heart of the Premier League’s growth agenda as it navigates pressure to bolster financial solidarity with the English Football League.