MLS dreams of global fanbase after World Cup showcase

Major League Soccer clubs must attract fans overseas to capitalize on the explosion of US football, officials said Wednesday, as the country prepares to co-host the World Cup.

The remarks underscore a strategic pivot for MLS, which sees the 2026 tournament as a springboard to build an international following rather than merely riding a domestic surge. With the global spotlight turning toward North America, league decision-makers believe the time is ripe to export the sport’s growing appeal beyond U.S. borders and turn casual observers into long-term supporters.

While details on specific initiatives were not disclosed, the emphasis on foreign fan acquisition signals a recognition that sustained growth depends on widening the league’s audience well before the first World Cup kickoff on home soil. By cultivating viewers worldwide now, MLS hopes to transform tournament curiosity into enduring loyalty and commercial returns that outlast the month-long spectacle.