How women's cricket has developed in India

The landscape of women's cricket in India has undergone a transformative evolution over the past decade, blossoming from a niche sport into a vibrant spectacle that captures the nation's imagination. This remarkable ascent, as elucidated by former India captain Mithali Raj, one of the sport's most iconic figures, can largely be attributed to two pivotal moments: the Indian team's captivating run to the 2017 World Cup final and the subsequent launch of the groundbreaking Women's Premier League (WPL). These events didn't just mark milestones; they fundamentally reshaped perception, investment, and opportunity within the Indian cricketing ecosystem.

Prior to 2017, women's cricket, despite its passionate adherents, often struggled for mainstream recognition and significant financial backing. The World Cup in England proved to be the watershed moment. Against all expectations, a resilient Indian side, spearheaded by Raj's batting prowess and Harmanpreet Kaur's explosive hitting, defied the odds to reach the final at Lord's. While a heartbreaking loss to England denied them the trophy, the journey itself captivated millions. Matches were televised, drawing unprecedented viewership figures and sparking widespread conversations. The sight of young girls mimicking their heroines, and families gathering around screens to cheer for the Women in Blue, signalled a profound shift. This exposure not only elevated the players to national heroes but also demonstrated the immense, untapped commercial and emotional potential of women's cricket, laying crucial groundwork for future developments.

Building on the momentum generated by the 2017 World Cup, the arrival of the Women's Premier League in 2023 marked the dawn of a new professional era. Raj emphasizes the WPL's role as a game-changer, providing a much-needed robust domestic structure and financial security for players. Modeled on the immensely successful Indian Premier League, the WPL brought together top international and domestic talent, offering competitive salaries, world-class facilities, and unparalleled exposure. It created a professional pathway for aspiring cricketers, allowing them to focus solely on the sport without the burden of financial insecurity. The league's success, evident in packed stadiums and high television ratings, further solidified the sport's commercial viability, attracting major sponsors and media partners, which in turn fuels further investment at the grassroots level and in player development programs.

The combined impact of the 2017 World Cup's national awakening and the WPL's professional revolution has been nothing short of phenomenal. Mithali Raj notes that the talent pool has expanded significantly, with more young girls now viewing cricket as a viable career path, rather than just a hobby. The increased visibility has inspired a new generation, while the WPL provides a vital platform for showcasing and nurturing this burgeoning talent. India's women's cricket team now stands on a stronger foundation than ever before, poised not just to compete but to dominate on the global stage, propelled by a vibrant domestic league and the unwavering support of a nation that has truly embraced its female cricketing heroes.