Fans kicked to the kerb yet again as Liverpool announce ticket price increases from next season

Liverpool have triggered a fresh row with their own supporters after confirming a rise in Anfield admission prices for the 2025-26 campaign, a move the club’s official supporters’ body has branded “extremely disappointing”.

In a statement released on Thursday morning, the Reds said increases will be “in line with inflation” over the next three years, stressing that match-day operating costs have surged 85 per cent since 2016-17. The club argued the adjustment is essential “in the highly competitive environment” of modern football.

The practical impact is modest: adult general-admission match tickets will climb by between £1.25 and £1.75 per game, while adult season-ticket prices edge up £21.50 to £27. Yet the symbolism has reopened old wounds. The Liverpool FC Supporters Board, which lobbied for a two-year freeze, rejected the inflation justification and accused the club of generating “greater revenue on the backs of supporters” without allowing fans to “share in those rewards”.

The timing has intensified frustration. Liverpool posted record turnover of £703 million for the 2024-25 financial year, while performances on the pitch have dipped below the standards set during last season’s title challenge. Supporters already grappling with spiralling living costs, ever-shifting kick-off times and escalating TV subscription fees now face paying more for what many regard as an inferior product.

Although the rises fall well short of the £77 ticket proposal that sparked a mass 77th-minute walk-out against Sunderland in 2016, critics see the announcement as another example of loyalty being monetised. Anfield’s capacity has expanded beyond 61,000 in the past decade, yet demand still dwarfs supply, leaving the club confident that every seat will be filled regardless of price.

For a fan-base renowned for its devotion, the latest increase is less a financial body-blow than a reputational one, reinforcing the perception that ordinary match-goers remain an easy target when balance sheets need balancing.