Centerline Partners With NFL Hall Of Famer Terrell Owens To Bring Elite Competition To The Pickleball Court

San Diego—Centerline Athletics, the performance apparel label purpose-built for today’s pickleball athlete, has enlisted one of the most relentless competitors in sports history as its newest brand ambassador: Pro Football Hall of Fame wide receiver Terrell Owens.

The partnership, announced today, positions Owens—who has traded end-zone celebrations for third-shot drops—as the face of Centerline’s push to merge elite-level mindset with pickleball’s fast-growing culture. A dedicated landing page on the company’s site now spotlights the exact pieces Owens wears during his own court sessions, allowing fans to shop the collection that carries him through tournament play and late-night rallies alike.

“Pickleball doesn’t discriminate,” Owens said. “It doesn’t matter what age you are, what you look like, what your body type is—it’s a sport that welcomes everybody.”

That inclusive ethos meshes with the philosophy Owens credits for his 15-year NFL career: the three D’s of Desire, Dedication, and Discipline. “Competition has always been part of who I am,” he noted. “Whether it’s football or pickleball, the mindset stays the same—show up prepared, compete hard, and bring energy every time you step on the court.”

Centerline executives say the alliance runs deeper than a standard endorsement. Later this year Owens will unveil an exclusive performance apparel line co-developed with Centerline’s design team, blending his first-hand athletic insights with the brand’s technical fabrics and court-specific cuts. “Terrell embodies the competitive spirit that defines Centerline,” Managing Director Scott Brown said. “His passion for sport, athleticism, and community aligns perfectly with what we’re building.”

As participation numbers surge and pickleball cements its status as America’s fastest-growing sport, Centerline views the Owens partnership as a statement that the game’s culture can honor both its social roots and an elite athletic standard. Owens will remain involved in product development, brand storytelling, and grassroots events throughout 2026, reinforcing the message that high-level competition belongs on every court—from neighborhood driveways to championship stadiums.

Fans can explore Owens’ curated collection now at centerlineathletics.