Bayern president Hainer urges global push as Bundesliga trails Premier League in TV cash

Bayern Munich president Herbert Hainer has sounded a fresh alarm over the widening financial chasm between the Bundesliga and the Premier League, pinpointing domestic broadcast revenue as the key driver of the imbalance. Speaking to German outlet Tz and relayed by @iMiaSanMia, Hainer revealed that England’s bottom-tier club earns more from television money than Germany’s top club, a gap he believes threatens the league’s competitiveness on the European stage.

“The bottom team in England gets more money than the top team in our league,” Hainer stated bluntly, underlining the scale of the shortfall. He argued that sustainable improvement hinges on Bundesliga sides collectively expanding their commercial footprint across America, Africa, and Asia, regions where Bayern and Borussia Dortmund have already invested heavily in branding and pre-season tours.

Yet the cost of such outreach remains prohibitive for many clubs. Pre-season expeditions to distant markets demand significant outlay at a time when tighter margins make every euro count, leaving only the country’s richest outfits willing to take the plunge. Werder Bremen recently shelved plans for a 2026 U.S. tour, citing political uncertainty and immigration crackdowns, illustrating how off-field issues can derail expansion efforts before they begin.

With Bayern now working to secure Michael Olise’s future, the club’s hierarchy is equally focused on the broader task of ensuring the league’s economic health, knowing that on-field success and off-field growth are increasingly intertwined.