2026 NAB Show Expands Sports Summit to Four Days, Spotlighting the New Era of Sports Media and Entertainment

Las Vegas—The 2026 NAB Show will stretch its Sports Summit to a full four-day run, organizers announced, underscoring how quickly production, distribution and monetization models are shifting underneath the global sports ecosystem. The Summit, staged April 18–22 in the Sports Theater on the West Hall show floor, will be open for the first time to anyone holding a basic Show Floor Pass, democratizing access to panels that historically required premium credentials.

Headlining the program is Jon Miller, president of Acquisitions and Partnerships at NBC Sports, who will join Puck media writer John Ourand for a fireside conversation titled “NBC Sports Playbook: Rights, Partnerships and What’s Next.” The session is expected to dissect the strategy behind NBC’s recent rights deals and platform partnerships, coming off what the network dubbed a “Legendary February” that bundled the 2026 Milan Cortina Winter Olympics, Super Bowl LX and the NBA All-Star Game into a single month.

“Broadcast television remains stronger and more important than ever before,” Miller said in a statement released by NAB. “Our long-term sports deals always have broadcast as a key component for our partners.”

Karen Chupka, executive vice president of NAB Global Connections and Events, framed the Summit as a real-time tutorial on how money and attention are moving. “The economics of sports media are being rewritten in real time,” she said. “With Jon Miller and leaders from across leagues, teams, venues and investment groups, we’re bringing together the executives who are actively shaping the future of rights, partnerships and fan engagement.”

Beyond the marquee stage, the Summit will drill into cloud-based remote production, AI-driven personalization, venue connectivity, betting integrations and policy debates that could influence future rights fees. Technology heavyweights anchoring the Summit’s sponsor roster include Amazon Web Services, Google Cloud, NVIDIA, Dolby, Imagine Communications and Verizon Business, while Canon, DJI, EVS, Microsoft, Sony and others will exhibit sports-centric gear on the show floor.

Registered attendees span every major U.S. league—MLB, NBA, NFL, NHL, NASCAR, PGA Tour, U.S. Soccer Federation and UFC—as well as high-profile clubs such as the Dallas Cowboys, Kansas City Chiefs, Liverpool F.C., Miami Heat and San Francisco 49ers.

An interactive demo sponsored by AWS and Maple Leaf Sports & Entertainment will let visitors in the West Hall Lobby take AI-analyzed basketball shots, receiving instant biomechanical feedback via cloud processing—an example of how machine learning is migrating from back-office analytics to front-line fan engagement.

Exhibits open April 19–22, with conference programming beginning April 18. Credentials and additional details are available at nabshow.com/las-vegas.

NAB Show, produced by the National Association of Broadcasters, positions itself as the global hub where content, technology and deal-making intersect across broadcasting, streaming and emerging media platforms.