Man Utd suffers transfer setback after club increases asking price | Sporting News

Manchester United's pursuit of a crucial attacking reinforcement has hit a significant snag, with reports indicating that Serie A side Atalanta BC has dramatically increased their asking price for highly-rated striker Matthias Brandt. The Red Devils, who have been tracking Brandt for several months as a primary target to bolster their frontline, are now facing a valuation reported to be in the region of £85 million, a substantial jump from the initial £60 million figure discussed just weeks ago. This sudden escalation casts a shadow over Erik ten Hag's summer transfer plans and signals another challenging negotiation for the Old Trafford hierarchy as the pre-season approaches.

The dramatic uplift in Atalanta's valuation of Brandt is believed to be a direct consequence of both his stellar end-of-season form and the intensified interest from other top European clubs. Brandt, who netted 18 goals in the Serie A last season, has seen his stock rise considerably, prompting Atalanta to leverage his growing reputation. For Manchester United, this development is a significant blow, potentially disrupting their carefully planned budget and timeline. The club had hoped to secure Brandt relatively early in the window, allowing him ample time to integrate with the squad during pre-season tours. Now, they face the unenviable choice of either meeting an inflated price tag or pivoting to alternative, potentially less desirable, targets.